Mobile SEO | Mobile Search optimization | Mobile Business | Need of Mobile SEO

Importance of Mobile Search Engine Optimization:

The markets for smart phones are expanding. Cheap mobile phones are easily available and people’s interest to access the internet via their mobile phones is increasing. From web browsing to email to social networking and even shopping, more people are using their cell phones as portable computers. So now there is a large scope for business owners to develop the websites and apps for mobile users. Most of the companies have started developing their websites for mobile devices.

If you are planning to develop your website for mobile users then the following points have to be kept in mind:

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• Avoid Flash banners.
• Strictly follow the mobile design guidelines and outlines
• Do not use frames.
• Avoid adding heavy files on website.
• Research keywords for mobile users (Avoid long phrase keyword).
• Add keywords in title tags, H1 tags, H2's and in the content itself.
• Keyword rich anchor text is useful for internal links.
• Add mobile sitemap so that Google will categorize your mobile Web site
• Use separate CSS files for mobile and on screen rendering.
• Use %s for sizes instead of pixels as it will help ensure things scale down.
• Avoid scrollers.
• Hide items in the mobile CSS or re-arrange an item to ensure that content isn’t pushed too far down the mobile page.



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• Submission of mobile sites to mobile search engines.

Below is the list of mobile search engines.

Mobile Search Market

The following search engines are the major players in mobile search at this time.

1. Google Mobile
2. Yahoo! Mobile
3. MSN Mobile Search
4. AOL Mobile Search
5. Nokia Mobile Search
6. 4INFO Mobile Search

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If I have missed out on any major mobile search engines, please do let me know.”

Popular Social Networking Website

Social Networking Site

The craze of Social networking websites are increasing day by day. It has created new way to being in touch with friends, family and other professionals and share information at a single time. Millions of people in the world are using the social media sites and it now seems that social networking will be a part of everyday life.

Now days there are many social networking websites which allow users to share their information. But if you just search for top 20 Social networking websites on any search engine, you will find Facebook has taken hold as undisputable leader amongst social networking sites.

Why Facebook is popular among Social Networking Website? 

Facebook Growth Graph

Facebook website launched in February 2004 and till the time this site have more than 500 million (avg) active users and there are more than 200 million active users accessing Facebook through their mobile devices. The main thing is that there are more than 200 mobile operators in 60 countries promoting Facebook mobile products.

According to sources there are over 900 million people interact with community pages, groups, link posting, wall posting, chat and through events and more than 30 billion web links, news stories, blog posts, notes, photo albums, etc. shared each month.

How to Join Facebook?

Facebook User page

You can view a number of different Facebook pages without registering but I will recommend registering your account with Facebook to feel the difference. What you may like most about Facebook is that it is completely free to use.

First step is to register for an account with Facebook and it takes few minutes to open new account. It needs your email address, passwords and basic information. Registration will allow you to create your own Facebook profile.

Once you join Facebook, you can create your own profile page with your profile photo, personal details, your interest, hobbies. Although this is optional, you can search your friends and you can recommend your friends and places by sending those requests.

Social Network

Through Facebook you can create your pages and you can publish and share them with your friends, you can add professional community to your profile. You can post your favorite links / music/ videos to your friend’s wall.

Facebook have multiple apps which you can add to your profile and even you can play online games through Facebook communities and collect the points for your games. Facebook allows the multiple choices to your profile which enables you to keep yourself updated.

SEO Plan | SEO Strategy | SEO Execution Plan

Importance of Search Engine Optimization Plan
 

This is very important to prepare Search Engine Optimization Plan before starting online activities for our websites. We have to include the strategies how we are going to execute the online (Search Engine Optimization) activities for our website. Those strategies can be categorized such as on page changes, off page optimization and online awareness.

SEO Execution plan helps us to structure our work in regards with our current standings in search engine ranking, Competitors analysis, number of actions which are necessary to hit the plan, and the marketing efforts for the website. Even we can schedule our budget for our website. SEO plan is more than just a picture of what we have to achieve and things which we have to avoid.

In this SEO plan, we should have an area for background information, marketing information, plans for generating online leads, and plans for managing problems that may arise in near future.

Below image will give you the idea about How to prepare SEO plan for our / Clients website. According to below SEO Plane (Image) you will get a good idea of what areas you need to focus and the areas where you are good. The plan is given for 15 weeks and according to this you can schedule your activities.

I hope this post will help you to understand the SEO Execution and to implement goals for your website.

Title Tag optimization | Importance of Title tags

 Significance and not many things for Title Tag Optimization

Title tags are questionably the most essential of the on-page factors for search engine optimization (SEO) and Search engine internet marketing (SEM)

To be found using the search engines (like Google, Yahoo, Msn) for you should optimize your website for a set of keyword phrases. These keyword phrases should be included in your title tag. Suppose my website is of Search Engine Optimization, then I would like my website to appear in search engine results when searching with the phrase “Search Engine Optimization Tricks SEO Ideas Internet Marketing” You can also put title tags as per your geographical area like “Search Engine Optimization company in India Or Search Engine Marketing Firms in Mumbai ”

If I include “Search Engine Optimization Company” in my title tag I will boost the chances that the search engines will find the page and my grade(Page Rank: Number of votes to our website) will be higher. Of course you are not restricted to adding only one keyword phrase to your title, I would advocate two perhaps three but be careful not to make it too long. Also keep in mind make it easy to appreciate and expressive for a human.

There are a few points you should keep in brain when writing your titles:

1) The title should be relevant to the purpose of the site and aptly describe (in a few words) what the site is about.

2) The title should be meaningful and not just contain a list of keywords.

3) The title should not be too promotional and read like an ad text, instead it should be as objective as possible.

4) The title shouldn’t be too lengthy (anywhere between 20 to 50 characters is usually fine).

5) THE TITLE SHOULD NOT BE IN ALL UPPER CASE.

6) Avoid the use of an exclamation mark ‘!’ in the title.

7) Avoid repetition of keywords.

8) Avoid words like ‘best’, ’leader’, ’cheapest’, ’greatest’ or any other overstated adjective.

Making the following changes to your title tag can help improve ranking and increase targeted traffic to your website:

- Include keyword phrases in your title tag

- Order keyword phrases successfully within the title tag

- Make the title tag attractive to the eye

- Try to keep title tags as unique as possible

- Avoid the list of ordinary title tag mistake

Tips for SEO Friendly Title Tags:

The Title tag wins your rankings, as they say it’s still the undisputed and ever consistent factor in search engine rankings. It really takes skill and ability to achieve that rare blend of an optimized title and a title that invites your lookers to bookmark your website, in other words excellent branding or site recall. 

• The recommended 65-character title tag and your 150-character description should contain the same keywords, and should be both cater to search engines and the actual target audience - if your goal is conversion, and not just mere traffic.

Search Engine Optimization Process

Below image represents the steps in SEO and How Search Engine Optimization Process is:

SEO Process

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Search Engine Optimisation Process

Development: It is the important phase in SEO Execution, Below image gives the idea about process of SEO Execution.