Everyone wants to be successful in their business, and there are plenty of online options to make your business successful. All you need to have a good online Search Engine Optimization Plan to execute your online queries. Here are the few steps which are important while making a SEO Plan which I want to share with you.
Firstly you need Complete Review & Audit of your website which includes below activities:
• Keyword analysis
• Keyword rich content
• Competitor analysis
• Try to target 2-3 keywords per page
• Keyword mining to identify new keyword opportunities for faster & more targeted traffic generation
• addition of new pages where appropriate
• modification of existing content if necessary
• Check for header tags / Addition of H1 , H2, H3 .. Tags if required.
While preparing the plan Keywords plays the great job, and need more research on keywords
Check for keywords:
• Categorization of keywords as par page demand
• Keyword oriented meta tags
• Keyword rich title tags
• Keywords rich content.
• Alt tags with keywords
Its important to get each and every page of website is indexed by Google and other search engines so check the internal Linking Structure of your website, it will include below points:
• Page depth
• Quantity of Internal Links
• Quality of Internal Links
A title tag is the main text that describes an online document. It is the single most important on-page SEO element (behind overall content) and appears in three key places:
Setup title tags for all the pages as par the page demands and by keywords appeared on website
70 characters is the maximum amount of characters that will display in the search results
Keywords Meta Tag:
Meta Keywords tag is obsolete. It is no longer necessary to spend time with this tag. It can be deleted from any and all pages without harming your rankings
Description Meta Tag
The description Meta tag allows for a slightly wider focus than the Title tag does and certainly allows for many more words than the Title.
Alt image text:
For optimizing the images, it’s necessary to check Alt image tag is present, if not then we need to add alt image html code on every page.
Guidelines for the alt text:
• The text should describe the image if the image contains information
• The text should explain where the link goes if the image is inside an element
• A Sitemap is a page that includes list of all other pages or links in a website and helps both search engines and users to know about the different pages in a website. It is always better to include a regular as well as XML sitemap in your website to improve navigation.
Add Google Analytics and Google Webmaster Code:
• Add Google analytics code for daily/ monthly tracking visitors
• Add Google webmaster code on your home page
Off-Page SEO Activity:
Once you are ready with on-page activities you have to focus on off page, After Google Panda and Google Penguin Algorithm, we need to be careful while doing the submission. I will recommend stop doing a excessive link building, use original and unique content.
SEO off- Page activities includes below task:
• Directory Submission
• Search Engine Submission
• PPT/ Docs Submission
• Social Book Marking
• Yahoo/ Wiki how/ Wikipedia/ Answers Participation
• Article Submission
• News Submission
• Profiles Submission
• Web 2.0 Submission
• Feed Submission
• Press Releases
• Link Building (One Way/ Reciprocal, Three Way)
• Blog Submission
• Forum Participation
• Video Submission