Thursday, June 14, 2012

Search Engine Optimization Activities

Everyone wants to be successful in their business, and there are plenty of online options to make your business successful. All you need to have a good online Search Engine Optimization Plan to execute your online queries. Here are the few steps which are important while making a SEO Plan which I want to share with you.

Firstly you need Complete Review & Audit of your website which includes below activities:

SEO Onpage Activity

       Keyword analysis
       Keyword rich content
       Competitor analysis
       Try to target 2-3 keywords per page
       Keyword mining  to identify new keyword opportunities for faster & more targeted traffic generation
       addition of new pages where appropriate
       modification of existing content if necessary
       Check for header tags / Addition of H1 , H2, H3 .. Tags if required.

While preparing the plan Keywords plays the great job, and need more research on keywords

Check for keywords:
SEO Keywords

       Categorization of keywords as par page demand
       Keyword oriented meta tags
       Keyword rich title tags
       Keywords rich content.
       Alt tags with keywords

Its important to get each and every page of website is indexed by Google and other search engines so check the internal Linking Structure of your website, it will include below points:

SEO Intelinking

       Page depth
       Quantity of Internal Links
       Quality of Internal Links

Title Tags:

A title tag is the main text that describes an online document. It is the single most important on-page SEO element (behind overall content) and appears in three key places:

Title Tag Optimization
Setup title tags for all the pages as par the page demands and by keywords appeared on website
70 characters is the maximum amount of characters that will display in the search results

Keywords Meta Tag:
 Meta Tags
Meta Keywords tag is obsolete. It is no longer necessary to spend time with this tag. It can be deleted from any and all pages without harming your rankings

Description Meta Tag

SEO Meta Tag

The description Meta tag allows for a slightly wider focus than the Title tag does and certainly allows for many more words than the Title.  

Alt image text:

ALT Image Tag
For optimizing the images, it’s necessary to check Alt image tag is present, if not then we need to add alt image html code on every page.

Guidelines for the alt text:

       The text should describe the image if the image contains information
       The text should explain where the link goes if the image is inside an element

HTML Sitemap

        A Sitemap is a page that includes list of all other pages or links in a website and helps both search engines and users to know about the different pages in a website. It is always better to include a regular as well as XML sitemap in your website to improve navigation.

Add Google Analytics and Google Webmaster Code:

Google Analytics
       Add Google analytics code for daily/ monthly tracking visitors
       Add Google webmaster code on your home page

Off-Page SEO Activity:
Once you are ready with on-page activities you have to focus on off page, After Google Panda and Google Penguin Algorithm, we need to be careful while doing the submission. I will recommend stop doing a excessive link building, use original and unique content.

SEO off- Page activities includes below task:

SEO Off-page Tasks

       Directory Submission
       Search Engine Submission
       PPT/ Docs Submission
       Social Book Marking
       Yahoo/ Wiki how/ Wikipedia/ Answers Participation
       Article Submission
       News Submission
       Profiles Submission
       Web 2.0 Submission
       Feed Submission
       Press Releases
       Link Building (One Way/ Reciprocal, Three Way)
       Blog Submission
       Forum Participation
       Video Submission