In order to improve your local search ranking on a search engine, you want to make your keywords relevant to the area in which your business is located. This is also a decision you have to make when thinking about the direction that you want your business to go; whether it is local or national. One of the most underused yet valuable tools in SEO is getting you a high local search ranking which bump up your larger rankings. As you local search ranking increases, you will find that your ranking also improve in other places as well.
In a short amount of time your web site can be number one in a large search engine, simply by getting a local search ranking. This is beneficial for your company and will help to increase traffic to your site. Some other ways to improve your local search ranking is to use secondary search engines and local guides. By placing your business on these sites, you can also give your business a nice boost to your rakings while providing some good and generally free press for your company, business and web site.
Finally, a benefit of a local search ranking is that you can easily produce targeted links from other engines back to your site. If you were to use some local listings, and then searched for that keyword on a large search engine like Google, you will likely see the same business showing up in the top spots under the different search engines. With local search rankings, your business will still come up in larger searches. There are many ways to go about increasing your local search ranking. In the local guides, you want the word search to be as close to your business as possible.
--Seogenie 21:25, 21 February 2008 (GMT)Tikee Pittman- Seo Consultant
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