Search Engine Optimization Activities

Want to Grow Your Business Online? Start with a Smart SEO Plan

 

Everyone wants their business to succeed — and in today’s digital world, that means showing up when your audience searches online. But how do you do that?

 

You don’t need magic.

You need a solid, up-to-date SEO strategy that helps your website get found, trusted, and clicked.

 Here’s a simple, practical guide to building an SEO plan that actually works in 2025 (and doesn’t rely on outdated tricks!).

Step 1: Start with an SEO Health Check

Before you build anything, you need to know where you stand.

A full audit of your website will help you understand what’s working, what’s not, and what needs fixing.

 Things to look at:

·         Is your site fast and mobile-friendly?

·         Are all your pages being indexed by Google?

·         Are there any broken links or pages taking too long to load?

·         Are your titles and content clear and optimized?

·         This is your foundation — get it right, and everything else becomes easier.

 Step 2: Use Keywords the Right Way

Yes, keywords still matter — but it’s not just about stuffing in popular words anymore.

 Today, it’s all about understanding what your audience is really looking for.

 Here’s how to approach it:

·         Think about real questions your customers ask

·         Use keyword tools to find long-tail phrases (the ones with intent!)

·         Focus on creating content that answers those questions clearly

·         Organize keywords by page — 2–3 per page is a good start

·         Keep it natural and readable, not robotic

 Step 3: Connect the Dots with Internal Links

Good SEO isn’t just about what’s on a page — it’s also how pages connect to each other

Internal linking helps:

·         Google understand your site structure

·         Users discover more of your content

·         Boost the authority of important pages

 Just make sure the links are relevant and use descriptive anchor text (not just “click here”).

 Step 4: Don’t Forget the Basics — Titles, Meta Tags & Images

Titles & Descriptions

·         Write clear, engaging title tags that include your main keyword

·         Keep titles under 70 characters

·         Your meta description should tell people what the page is about in a few short sentences (around 155 characters)

Images

·         Always add alt text to describe what the image is — especially if it adds meaning

·         Helps with accessibility and shows up in image search

·         If an image is decorative, you can use alt="" so screen readers skip it

 Step 5: Create Sitemaps for Search Engines

·         A sitemap helps search engines find and understand all the pages on your site.

·         XML sitemap: for search engines (submit it via Google Search Console)

·         HTML sitemap: for users (especially helpful on large websites)

 It’s a simple thing that makes a big difference.

 Step 6: Track Your Progress

You can’t improve what you don’t measure.

Set up:

·         Google Analytics 4 (GA4) to track visitors and behavior

·         Google Search Console to monitor search performance, indexing, and more

·         Tools like Hotjar or Clarity to see how people interact with your site

 Keep checking in, learning, and adjusting your plan.

 Step 7: Build Your Reputation Beyond Your Website

Modern SEO goes beyond your website. It’s also about how trustworthy and visible you are around the web.

Off-page SEO in 2025 looks like this:

·         Getting featured on reputable news or industry websites

·         Writing guest articles on related blogs

·         Sharing value on social platforms like LinkedIn, YouTube, or Instagram

·         Building high-quality backlinks (no spammy shortcuts!)

·         Publishing original research, videos, or infographics people want to link to

·         In short: be useful, be visible, be real.

 Outdated Tactics to Avoid

Let go of these — they no longer help (and may even hurt): 

·         Meta keyword tags

·         Mass directory submissions

·         Keyword stuffing

·         Buying low-quality links

·         Copy-paste articles for backlinks 

SEO today is about credibility, content quality, and user experience.

SEO isn’t just a checklist. It’s about helping people find what they need — and making sure your business is there to serve them when they do.

 

Focus on value, trust, and experience, and search engines will reward you.

Linkedin - A vital Social Media tool

Social networking sites are booming in the world and providing the Buzz to online activities. Among all the top websites LinkedIn is also one of the favorite website on internet. In 2011, Linkedin has 44 million users in the US and 56 million outside, all these figures says everything about the Linkedin. Before starting to discussion we will see the summary of Linkedin.  

Summary of Linkedin 

Website:    http://www.linkedin.com 

Location:    Mountain View, California, United States 

Founded:    May 1, 2003 

Alexa Ranking: 17 

Linkedin popularity: Over 100 million users representing over 200 countries around the world 

What you can do with linkedIn.com

• You can find a contact information for any company
• You can sell/ promote/ advertise your product
• You can search for employee
• Find useful information about businessman / companies / people
• If you want to start your business in new city
• Find business partners for your company
• You can create your online reputation

Profile in linkedin.com: 

Your profile is important on LinkedIn, so before preparing your profile on linkedin.com remember the below points:

• Read / Refer few other people profile on Linkedin.com
• Write attractive profile with your targeted keywords because the profile is your marketing piece
• Understand what is important to the person
• Look for what people are interested in
• Check for red flags about profiles
• Number of connections – there interest in LinkedIn
• Join groups on Linkedin, It represents your interest

How to find people on LinkedIn? 

Main thing is to find the people on Linkedin, this is the most important thing.

• You can contact directly to Linkedin members through your connections
• Find your friend and connect them
• Friend of a friend

What you can Search on LinkedIn.com?

• The Searching Feature lets you find people.
• You can find people in Companies
• You can find people by name
• You can find people in industries
• You can find people in Cities
• You can find people in almost any way you want
• Once you found them – then you read the profile and you know something or a lot about them

Send E-Mail’s through linkedIn.com

• E-mail system to talk to people in LinkedIn
• Connects you for Q&A
• Has a great feature “Replied” which means you have answered this e-mail
• People who use LinkedIn READ their LinkedIn e-mail – those who don’t use LinkedIn don’t read it – Many Of Your Messages will be ignored

Participate in “Questions and Answers” on Linkedin

• Ask Questions or Answer Questions
• Asking – gets answers and people who will connect up with you
• Answering – gets you a reputation, lets others learn your expertise
• Look for interesting people and questions

How to use your network? If you are calling into a company

• Start With A Search For The Company Name

you now are calling an individual

• you know what they do
• you know their hobbies
• You may have something in common
• You can start – “Hey Sue – we are LinkedIn connections….
• How does that affect a Cold Call?

How to sell our product on Linkedin?

• Search in your target market
• Find the specific users of your product
• Find the buyers of your product
• Find customers of your customers to drive demand
• Find people who consult to people buying your product
• Find people who can help you improve your product

How to find employee on Linkedin? 

LinkedIn probably provides the single largest network of recruiters available. They are continuously looking at their LinkedIn contacts to find people to present to their clients.

• Do reference checks – call employees of the company where the person worked
• Search the resume of the people – see what they say about them
• See how they present themselves to the world

How to find people in a new city?

• A great way to find a set of contacts that can start you up!
• Find potential partners
• Find potential suppliers
• Find people that can tell you which hotel to stay in
• Anything you need – you know have somebody to help you through your problem
• 18. If you are looking for a business partner
• Find suppliers – both local and International
• Find people who are need you
• Find people looking for a joint venture
• Their profile will provide background that you may be hesitant to ask about

Remember

• Effective LinkedIn Usage requires a large network
• LinkedIn is for people who need people
• LinkedIn is a Chamber Of Commerce on Steroids
• LinkedIn is for many different purposes
• A Large LinkedIn network means anytime I need to find anyone - there is a good chance I have a starting spot.

Keyword Density Formula

What is Keyword Density:

Keyword density is the percentage of times a keyword appears on a web page compared to the total number of words on the page.

Keyword Density Formula

For example, 

If your article has 500 words and your keyword is “SEO Guide”

- Total keyword Count: 500

- SEO Guide keyword uses: 12 (Just search your keyword in your article and count it)

Keyword density for “SEO Guide” = (12*100)/500

Keyword density for “SEO Guide” on the page is 2.4%

I prefer 2-3% keyword density for my pages.

Simple Steps to avoid Google Panda Effects

What is Google Panda?

Google Panda is a Google’s latest algorithm; it determines website / blogs / articles content and provides rankings according to content and Meta settings. Google Panda is introduced to provide quality and unique search results to their users.

With this new update, we have to be more careful about the postings which we are making. plus we should really make it relevant, unique and original. The websites with copy content, low quality, irrelevant content, poor and irrelevant backlinks will suffer by this update.

Below are the basic methods through which you can avoid the effects of Google Panda. All these changes are quite simple and easy to understand.

 
Improve your content and take care of below mentioned points while updating your content:

1) Content quality and its usability
Try to use more relevant and useful content on your website, just check visitor’s requirement, what people are searching on internet and make the changes according to that. Visitors should understand your content and make sure to avoid grammatical errors and typos. 

2) Prepare valuable content
The valuable content plays a major role in overcoming the Google Panda updates. Visitors should get a feeling that the content you are providing gives the clear cut idea and exact information that they are looking out for.

3) Make unique content
Make sure that your content is not copied from anywhere and It should be 100% spam free because Google Panda Algorithm focuses on spam, copy, poor quality content. Scan your site with online tools for unoriginal content and update

4) “Blog-sites” check the comments which you are approving

Before approving any comments for your blog check out for relevancy of comment and the links which are coming from them. 

5) Reduced Ad Placements
Along with good content, it is also important how you are placing your ads on web-pages. Try to avoid using too much ads on web page, place the ads wisely without making it difficult for the users to go through the content of your web page.

There are other points which are also important while updating your website, which are listed as below:

1) Checkout website navigation
Website navigation must be well formatted and it should be easy for visitors so that they can find their way around on website. Remember best aspect of navigation is inter linking between the pages, it should give them best experience.

2) Check for quality back links
Google panda checks the low quality, bad neighborhood website and irrelevant websites. So always find the links from quality websites.

3) Say no to Black Hat
Prepare the website free from any sort of black hat methods like keyword spamming, keyword stuffing, hidden text, 301 redirect, fake news Etc…

Once you are ready with all the updates, you can expect better search engine results in the coming days.

Like Digg and Twitter, Reddit is also one of the largest social news websites around the internet
http://bit.ly/eHYDIr

Social Bookmarking Websites | Top Social Bookmarking Sites

 Top 10 Social Bookmarking websites

Social bookmarking websites are booming around the world and the popularity of those websites is increasing day by day as per the users and number of viewers. Everybody is taking social platforms seriously as it allows them share their own view points and opinions among a vast number of people.
 

These kinds of web platforms also help companies in reaching out to a large number of probable customers for their organization.

I have categorized top 10 social bookmarking websites as per their link popularity, number of visitors and by their page rank. 

 www.twitter.com

Google Page Rank 9

89,800,000 - Estimated Unique Monthly Visitors

Site Count: 703000000

Links:2660

Domain Started On:3/02/2001

www.digg.com

Google Page Rank 8

27,500,000 - Estimated Unique Monthly Visitors

Site Count:3800000

Links:6770

Domain Started On:11/11/1998

  

www.buzz.yahoo.com

Google Page Rank 8

16,000,000 - Estimated Unique Monthly Visitors

Site Count:3800000

Links:640

www.reddit.com

Google Page Rank 8

15,500,000 - Estimated Unique Monthly Visitors

Site Count:5260000

Links:11000

Domain Started On:11/27/2002

  

                           







www.stumbleupon.com

Google Page Rank 8

15,000,000 - Estimated Unique Monthly Visitors

Site Count:3350000

Links:3930

www.delicious.com

Google Page Rank 7

5,500,000 - Estimated Unique Monthly Visitors

Site Count:4790

Links:8900

Domain Started in 2003

 www.mixx.com

Google Page Rank 8

2,600,000 - Estimated Unique Monthly Visitors

Site Count:489000

Links:581

www.fark.com

Google Page Rank 8

1,850,000 - Estimated Unique Monthly Visitors

Site Count:1240000

Links:1710

Domain Started On:11/27/2002

www.slashdot.org

Google Page Rank 8

1,700,000 - Estimated Unique Monthly Visitors

Site Count:288000

Links:4390

                                   Domain Started On:1/13/1998

www.newsvine.com

Google Page Rank 8

1,390,000 - Estimated Unique Monthly Visitors

Site Count:124000

Links:3880

Domain Started On:11/26/2002

To view all above content in video format please visit Top 10 Social Book Marking websites.

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