Search Engine Optimization Activities

Everyone wants to be successful in their business, and there are plenty of online options to make your business successful. All you need to have a good online Search Engine Optimization Plan to execute your online queries. Here are the few steps which are important while making a SEO Plan which I want to share with you.

Firstly you need Complete Review & Audit of your website which includes below activities:

•       Keyword analysis

•       Keyword rich content

•       Competitor analysis

•       Try to target 2-3 keywords per page

•       Keyword mining  to identify new keyword opportunities for faster & more targeted traffic generation

•       addition of new pages where appropriate

•       modification of existing content if necessary

•       Check for header tags / Addition of H1 , H2, H3 .. Tags if required.

While preparing the plan Keywords plays the great job, and need more research on keywords

Check for keywords:

•       Categorization of keywords as par page demand

•       Keyword oriented meta tags

•       Keyword rich title tags

•       Keywords rich content.

•       Alt tags with keywords

 

Its important to get each and every page of website is indexed by Google and other search engines so check the internal Linking Structure of your website, it will include below points:

•       Page depth

•       Quantity of Internal Links

•       Quality of Internal Links

Title Tags:

A title tag is the main text that describes an online document. It is the single most important on-page SEO element (behind overall content) and appears in three key places:

Setup title tags for all the pages as par the page demands and by keywords appeared on website

70 characters is the maximum amount of characters that will display in the search results

Keywords Meta Tag:

 

Meta Keywords tag is obsolete. It is no longer necessary to spend time with this tag. It can be deleted from any and all pages without harming your rankings

Description Meta Tag

The description Meta tag allows for a slightly wider focus than the Title tag does and certainly allows for many more words than the Title.  

Alt image text:

For optimizing the images, it’s necessary to check Alt image tag is present, if not then we need to add alt image html code on every page.

Guidelines for the alt text:

•       The text should describe the image if the image contains information

•       The text should explain where the link goes if the image is inside an element

•       Use alt="" if the image is only for decoration

 

Prepare sitemap:

 •       A Sitemap is a page that includes list of all other pages or links in a website and helps both search engines and users to know about the different pages in a website. It is always better to include a regular as well as XML sitemap in your website to improve navigation.

Add Google Analytics and Google Webmaster Code:

•       Add Google analytics code for daily/ monthly tracking visitors

•       Add Google webmaster code on your home page

Off-Page SEO Activity:

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Once you are ready with on-page activities you have to focus on off page, After Google Panda and Google Penguin Algorithm, we need to be careful while doing the submission. I will recommend stop doing a excessive link building, use original and unique content.

SEO off- Page activities includes below task:

•       Directory Submission

•       Search Engine Submission

•       PPT/ Docs Submission

•       Social Book Marking

•       Yahoo/ Wiki how/ Wikipedia/ Answers Participation

•       Article Submission

•       News Submission

•       Profiles Submission

•       Web 2.0 Submission

•       Feed Submission

•       Press Releases

•       Link Building (One Way/ Reciprocal, Three Way)

•       Blog Submission

•       Forum Participation

•       Video Submission

Linkedin - A vital Social Media tool

Social networking sites are booming in the world and providing the Buzz to online activities. Among all the top websites LinkedIn is also one of the favorite website on internet. In 2011, Linkedin has 44 million users in the US and 56 million outside, all these figures says everything about the Linkedin. Before starting to discussion we will see the summary of Linkedin.  

Summary of Linkedin 

Website:    http://www.linkedin.com 

Location:    Mountain View, California, United States 

Founded:    May 1, 2003 

Alexa Ranking: 17 

Linkedin popularity: Over 100 million users representing over 200 countries around the world 

What you can do with linkedIn.com

• You can find a contact information for any company
• You can sell/ promote/ advertise your product
• You can search for employee
• Find useful information about businessman / companies / people
• If you want to start your business in new city
• Find business partners for your company
• You can create your online reputation

Profile in linkedin.com: 

Your profile is important on LinkedIn, so before preparing your profile on linkedin.com remember the below points:

• Read / Refer few other people profile on Linkedin.com
• Write attractive profile with your targeted keywords because the profile is your marketing piece
• Understand what is important to the person
• Look for what people are interested in
• Check for red flags about profiles
• Number of connections – there interest in LinkedIn
• Join groups on Linkedin, It represents your interest

How to find people on LinkedIn? 

Main thing is to find the people on Linkedin, this is the most important thing.

• You can contact directly to Linkedin members through your connections
• Find your friend and connect them
• Friend of a friend

What you can Search on LinkedIn.com?

• The Searching Feature lets you find people.
• You can find people in Companies
• You can find people by name
• You can find people in industries
• You can find people in Cities
• You can find people in almost any way you want
• Once you found them – then you read the profile and you know something or a lot about them

Send E-Mail’s through linkedIn.com

• E-mail system to talk to people in LinkedIn
• Connects you for Q&A
• Has a great feature “Replied” which means you have answered this e-mail
• People who use LinkedIn READ their LinkedIn e-mail – those who don’t use LinkedIn don’t read it – Many Of Your Messages will be ignored

Participate in “Questions and Answers” on Linkedin

• Ask Questions or Answer Questions
• Asking – gets answers and people who will connect up with you
• Answering – gets you a reputation, lets others learn your expertise
• Look for interesting people and questions

How to use your network? If you are calling into a company

• Start With A Search For The Company Name

you now are calling an individual

• you know what they do
• you know their hobbies
• You may have something in common
• You can start – “Hey Sue – we are LinkedIn connections….
• How does that affect a Cold Call?

How to sell our product on Linkedin?

• Search in your target market
• Find the specific users of your product
• Find the buyers of your product
• Find customers of your customers to drive demand
• Find people who consult to people buying your product
• Find people who can help you improve your product

How to find employee on Linkedin? 

LinkedIn probably provides the single largest network of recruiters available. They are continuously looking at their LinkedIn contacts to find people to present to their clients.

• Do reference checks – call employees of the company where the person worked
• Search the resume of the people – see what they say about them
• See how they present themselves to the world

How to find people in a new city?

• A great way to find a set of contacts that can start you up!
• Find potential partners
• Find potential suppliers
• Find people that can tell you which hotel to stay in
• Anything you need – you know have somebody to help you through your problem
• 18. If you are looking for a business partner
• Find suppliers – both local and International
• Find people who are need you
• Find people looking for a joint venture
• Their profile will provide background that you may be hesitant to ask about

Remember

• Effective LinkedIn Usage requires a large network
• LinkedIn is for people who need people
• LinkedIn is a Chamber Of Commerce on Steroids
• LinkedIn is for many different purposes
• A Large LinkedIn network means anytime I need to find anyone - there is a good chance I have a starting spot.

Keyword Density Formula

What is Keyword Density:

Keyword density is the percentage of times a keyword appears on a web page compared to the total number of words on the page.

Keyword Density Formula

For example, 

If your article has 500 words and your keyword is “SEO Guide”

- Total keyword Count: 500

- SEO Guide keyword uses: 12 (Just search your keyword in your article and count it)

Keyword density for “SEO Guide” = (12*100)/500

Keyword density for “SEO Guide” on the page is 2.4%

I prefer 2-3% keyword density for my pages.

Simple Steps to avoid Google Panda Effects

What is Google Panda?

Google Panda is a Google’s latest algorithm; it determines website / blogs / articles content and provides rankings according to content and Meta settings. Google Panda is introduced to provide quality and unique search results to their users.

With this new update, we have to be more careful about the postings which we are making. plus we should really make it relevant, unique and original. The websites with copy content, low quality, irrelevant content, poor and irrelevant backlinks will suffer by this update.

Below are the basic methods through which you can avoid the effects of Google Panda. All these changes are quite simple and easy to understand.

 
Improve your content and take care of below mentioned points while updating your content:

1) Content quality and its usability
Try to use more relevant and useful content on your website, just check visitor’s requirement, what people are searching on internet and make the changes according to that. Visitors should understand your content and make sure to avoid grammatical errors and typos. 

2) Prepare valuable content
The valuable content plays a major role in overcoming the Google Panda updates. Visitors should get a feeling that the content you are providing gives the clear cut idea and exact information that they are looking out for.

3) Make unique content
Make sure that your content is not copied from anywhere and It should be 100% spam free because Google Panda Algorithm focuses on spam, copy, poor quality content. Scan your site with online tools for unoriginal content and update

4) “Blog-sites” check the comments which you are approving

Before approving any comments for your blog check out for relevancy of comment and the links which are coming from them. 

5) Reduced Ad Placements
Along with good content, it is also important how you are placing your ads on web-pages. Try to avoid using too much ads on web page, place the ads wisely without making it difficult for the users to go through the content of your web page.

There are other points which are also important while updating your website, which are listed as below:

1) Checkout website navigation
Website navigation must be well formatted and it should be easy for visitors so that they can find their way around on website. Remember best aspect of navigation is inter linking between the pages, it should give them best experience.

2) Check for quality back links
Google panda checks the low quality, bad neighborhood website and irrelevant websites. So always find the links from quality websites.

3) Say no to Black Hat
Prepare the website free from any sort of black hat methods like keyword spamming, keyword stuffing, hidden text, 301 redirect, fake news Etc…

Once you are ready with all the updates, you can expect better search engine results in the coming days.

Like Digg and Twitter, Reddit is also one of the largest social news websites around the internet
http://bit.ly/eHYDIr

Social Bookmarking Websites | Top Social Bookmarking Sites

 Top 10 Social Bookmarking websites

Social bookmarking websites are booming around the world and the popularity of those websites is increasing day by day as per the users and number of viewers. Everybody is taking social platforms seriously as it allows them share their own view points and opinions among a vast number of people.
 

These kinds of web platforms also help companies in reaching out to a large number of probable customers for their organization.

I have categorized top 10 social bookmarking websites as per their link popularity, number of visitors and by their page rank. 

 www.twitter.com

Google Page Rank 9

89,800,000 - Estimated Unique Monthly Visitors

Site Count: 703000000

Links:2660

Domain Started On:3/02/2001

www.digg.com

Google Page Rank 8

27,500,000 - Estimated Unique Monthly Visitors

Site Count:3800000

Links:6770

Domain Started On:11/11/1998

  

www.buzz.yahoo.com

Google Page Rank 8

16,000,000 - Estimated Unique Monthly Visitors

Site Count:3800000

Links:640

www.reddit.com

Google Page Rank 8

15,500,000 - Estimated Unique Monthly Visitors

Site Count:5260000

Links:11000

Domain Started On:11/27/2002

  

                           







www.stumbleupon.com

Google Page Rank 8

15,000,000 - Estimated Unique Monthly Visitors

Site Count:3350000

Links:3930

www.delicious.com

Google Page Rank 7

5,500,000 - Estimated Unique Monthly Visitors

Site Count:4790

Links:8900

Domain Started in 2003

 www.mixx.com

Google Page Rank 8

2,600,000 - Estimated Unique Monthly Visitors

Site Count:489000

Links:581

www.fark.com

Google Page Rank 8

1,850,000 - Estimated Unique Monthly Visitors

Site Count:1240000

Links:1710

Domain Started On:11/27/2002

www.slashdot.org

Google Page Rank 8

1,700,000 - Estimated Unique Monthly Visitors

Site Count:288000

Links:4390

                                   Domain Started On:1/13/1998

www.newsvine.com

Google Page Rank 8

1,390,000 - Estimated Unique Monthly Visitors

Site Count:124000

Links:3880

Domain Started On:11/26/2002

To view all above content in video format please visit Top 10 Social Book Marking websites.

Next => How to add sitemap on Bloggers?

Sitemap on blogger | Steps to add Sitemap | Easy way to add Sitemap

How to add sitemap on Bloggers? 

Use the following steps to add sitemap to your blog: 

1. Register / Login to Blogger.  
2. Click on dashboard, scroll down to the bottom of the page.  
3. Check Other Stuff section => Tools and Resources => Webmaster Tools. Create account in Google webmaster section and then login to that account.  
4. You can add your site in Google webmaster tool, if you have not added your website / blog on webmaster tool then you can add a Meta tag to your site's home page.

How to add Meta Tag on Blogger? 

* Click on Settings => Design => Edit Template

* Copy the meta tag provided by webmaster tool, and paste it into your blog. Paste the tag in section. 

* Final step is to verify your website

5.   (Back to webmaster tool) Go in to sitemap section In the text box (beside the domain name), copy and paste atom.xml?redirect=false&start-index=1&max-results=1000.


     This will use your atom feed as your Sitemap and use the information for the first 1000 pages listed in that file. May be you won’t have nearly 1,000 pages, but this is to ensure that all your pages are included.

6.  Google will verify your blog automatically and upload your sitemap.