Tips for SEO Friendly Title Tags:

The Title tag wins your rankings, as they say it’s still the undisputed and ever consistent factor in search engine rankings. It really takes skill and ability to achieve that rare blend of an optimized title and a title that invites your lookers to bookmark your website, in other words excellent branding or site recall. 

• The recommended 65-character title tag and your 150-character description should contain the same keywords, and should be both cater to search engines and the actual target audience - if your goal is conversion, and not just mere traffic.

Search Engine Optimization Process

Below image represents the steps in SEO and How Search Engine Optimization Process is:

SEO Process

Alaska Airlines

Search Engine Optimisation Process

Development: It is the important phase in SEO Execution, Below image gives the idea about process of SEO Execution.

How to Establish a Budget for SEO

Recently I read one Article of Debbie and i want to share this article with my friends.

By Debbie Everson

Debbie EversonLevel: BasicDebbie Everson is an author and the CEO of SearchMar, Inc., the search engine and optimization and marketing consulting company. Debbie teaches SEO workshops ...

SEO (search engine optimization) is an incredibly young and volatile marketing realm. As a marketing manager with great expectations for SEO, you likely feel intense pressure to generate a great ROI, but you also feel dizzy from the possibilities and risks inherent to any internet marketing adventure.

Before you and your accounting team pull out your calculators and Excel spreadsheets, you MUST organize your strategic marketing goals. If you don't spell out these goals explicitly - and harmonize them with your vision for your company - you will burn up your investment and fast. Think of building a budget for SEO like designing a house. Unless and until you select the right neighborhood and style of house (vision) and map out the architectural skeleton (strategy), you will be hammering nails (budgeting tactics) essentially at random. And this will inevitably lead to a big mess.

That said, let's get down into the nitty gritty and discuss SEO budgeting tactics that work.

Three ways to gauge your project's budget:

base your numbers on a (successful) past campaign that's similar to yours.
aim to capture a specific share of your SEO market, and work backwards (based on figures published by competitors) to determine what SEO resources to deploy and where.
designate a target percentage of total sales you wish to achieve though SEO marketing and work backwards to make this figure a reality.

What percentage of your total marketing budget should go into SEO internet marketing:

• if you're selling pharmaceuticals or herbal products, you may want to go as high as 25%.

• the average (across industries) is somewhere around 6%, but this figure will likely grow as SEO gains prominence as a marketing tool.

• If you advertise primarily in the brick-and-mortar realm and/or have an unusual online demographic, your percentage could dip to 2% or lower.

Other important info to keep in mind:

• nearly 90% of all business traffic generated from Google, Yahoo, and the other search engines comes from organic listings.

• every month, nearly 6 billion search engine queries are made.

• The top three search returns generate over 91 percent of traffic.

Unlock your SEO budget with the help of SearchMar.com, a full-spectrum website optimization company with enormous experience.

Debbie Everson, deverson@searchmar.com, CEO SearchMar, Inc. the search engine optimization & marketing consulting firm.

Article Source: http://EzineArticles.com/?expert=Debbie_Everson

Sachin Thorat

How to Increase Search Ranking

In order to improve your local search ranking on a search engine, you want to make your keywords relevant to the area in which your business is located. This is also a decision you have to make when thinking about the direction that you want your business to go; whether it is local or national. One of the most underused yet valuable tools in SEO is getting you a high local search ranking which bump up your larger rankings. As you local search ranking increases, you will find that your ranking also improve in other places as well.
Steps

In a short amount of time your web site can be number one in a large search engine, simply by getting a local search ranking. This is beneficial for your company and will help to increase traffic to your site. Some other ways to improve your local search ranking is to use secondary search engines and local guides. By placing your business on these sites, you can also give your business a nice boost to your rakings while providing some good and generally free press for your company, business and web site.
Finally, a benefit of a local search ranking is that you can easily produce targeted links from other engines back to your site. If you were to use some local listings, and then searched for that keyword on a large search engine like Google, you will likely see the same business showing up in the top spots under the different search engines. With local search rankings, your business will still come up in larger searches. There are many ways to go about increasing your local search ranking. In the local guides, you want the word search to be as close to your business as possible.
http://www.localsearchranking.com
--Seogenie 21:25, 21 February 2008 (GMT)Tikee Pittman- Seo Consultant

Article provided by wikiHow, a collaborative writing project to build the world's largest, highest quality how-to manual. Please edit this article and find author credits at the original wikiHow article on How to Increase Search Ranking. All content on wikiHow can be shared under a Creative Commons license.